Selected work
Designing for clarity and growth.
Three NDA-safe case studies spanning regional commerce, automotive finance, and product systems. Each focuses on the problem, my role, and the product decisions behind the work—not confidential screens or operations.
Case studies · 01—03
Marketplace growth at scale
2023 · Daraz
30+ features across seller and buyer journeys.
Enterprise finance, simplified
2025 · NETSOL
Multi-role workflows for lenders, dealerships, and customers.
Systems for consistent products
2019 · Multi-product practice
Reusable patterns that make delivery more consistent.
Capabilities
From early ambiguity to a product teams can build and people can use.
- UX strategy
- User research
- Information architecture
- Interaction design
- Prototyping
- Design systems
- Marketplace UX
- Product analytics
- A/B testing
- Accessibility